Bill Rohde

Bill Rohde first became interested in broadcasting watching a fraternity brother at TCU do a radio show on the campus station. Bill promptly changed his major from Business to Radio, TV and Film and never looked back.

After graduating in 1963, Bill returned to San Antonio in hopes of finding a job in broadcasting in his hometown. No luck so he took a job with KSOX in Raymondville, Texas, where he was newsman by day and rock jock by night. 5 months later he was hired as a night jock at KEEZ-FM in San Antonio.

Bill briefly left broadcasting in the mid-60s, but continued doing part-time booth announcing at KENS-TV and later at KMOL-TV, which included serving as male vocalist on the locally produced Ed Dunn Show.

In 1967, Bill heard that KBAT was looking for a night jock because the format was changing from top 40 to M-O-R.  He got the job. Later, when the station was purchased by Swanson Broadcasting, Bill moved to the morning show where he was known for singing school lunch menus on the air and for the Rohde Rose awarded each day to working women.

Around 1970 Bill became program director of KBAt.  In September of 1972 he was put in charge of changing K-BAT to Great Country 68 KKYX. He remained on the morning show at KKYX until 1976 when he was promoted to Vice-President and General Manager.

Bill left Swanson Broadcasting in 1986, joining KFAN Radio as Program Director and morning jock. A few years later, he moved to KTSA as PD and PM Drive jock.

In 1991, Bill joined WOAI Radio where he worked for 24 years doing everything from on-air personality to account executive for Clear Channel Radio. Bill officially retired this year but still hosts the station’s weekend garden show.