Bob Prado

Bob Prado found his passion for radio broadcasting at a very early age. In 1968, he bought an FM wireless microphone from Radio Shack and rigged it up with a mixer, microphone, turntable, reel-to-reel tape recorder, and amplifier so he could broadcast to his neighborhood. He grounded the FM microphone to his chain link fence which allowed the broadcast to reach about three blocks. The broadcasts lasted about six months before his parents made him shut it down.

Bob wanted to get into radio so badly that he called Woody Roberts at KTSA and asked what suggestions he had to pursue a career in radio. Woody told Bob to write a letter to every radio station in the city and see who would respond. And that’s exactly what he did. As a result, he started work in 1972 as a board operator at KBUC Radio where he was able to work his way up to part-time weekend jock … all while studying Radio-TV-Film at San Antonio College where he was Station Manager of WSAC and worked on the KTSA SAC Show.

In 1974, Bob worked at KTFM then in 1976 at KITY as assistant program director. After a short stint in Colorado, Bob returned to San Antonio to teach Radio-TV-Film at Kennedy High School. When that program’s funding was cut, Bob went back to radio, working for KJ-97 and KSJL. He then entered the paralegal field, working for the Bexar County Jail. In 1993, after 7 years in public service, he was offered the Program Director position at KXTN Tejano 107.5 FM.

Under his direction, KXTN was recognized as Billboard’s Radio Station of the Year in 1993. In 1995 and 1996, Bob received the Program Director of the Year Award and was inducted into the Master Strategist Class by the Research Group in recognition of his outstanding performance and strategic achievement in general market programming. In 2016 Bob was inducted into the Tejano Roots Hall of Fame.

From 1994 to 2010, Bob worked as a Spanish language radio consultant sharing his expertise in programming and marketing in English and Spanish language radio formats with Tejano stations in 5 Texas cities. Since 2001 he has produced the Syndicated Tejano Classic Radio Show, which is broadcast in 25 markets nationwide.