Rick Upton

Rick Upton first came to San Antonio in 1984 to work on-air at KITY doing afternoon drive. He soon became Production Director and then Program Director where he would achieve Number One status over longtime rival KTFM in the late 80s.

While at KITY Rick developed the Power House Concert Series headlined as “The Tickets Money Can’t Buy!” and featuringd national artists. His biggest show was held at Rosedale Park for Maquina Musical with 62,000 people in attendance.

Rick teamed up with “Take Pride in the East Side” for free concerts at Pittman Sullivan Park for the East Side YMCA. He hosted the Quality of Life Awards, Miss San Antonio Teen Pageants, South Texas Sunrise on KRRT-TV, and was the original host of Jammin’ on KENS-TV.

In the mid-90s, Rick moved to KTFM as Program Director and on-air middays. He successfully brought KTFM Back to Number One for the first time since he knocked them from that top spot at Power 93. He created numerous giant promotions for the station, including 100 Free tickets for the debut of the Alamodome with Paul McCartney.

Rick’s next move was to KONO as Program Director and doing morning drive along-side Rick the Stick. He raised KONO from number 17 to number one (25-54) in just over a year. He again created huge promotional events including an Elvis contest at the Hard Rock Café that hosted the largest crowd in San Antonio Hard Rock Café history after their opening night.

Shortly thereafter, Rick added program director duties for 94.1 La Ley Norteño. Rick then became General Manager of La Ley Norteño for Spanish Broadcasting where he continued to increase their ratings to the Top 3 (25-54) in the general market. Rick would continue his broadcasting career in local television sales.

Rick Upton is a 2020 Inductee in the Texas Radio Hall of Fame.